Coveroo Live @ Street Fighter IV Launch

We were very excited when Capcom asked us to come to the Street Fighter IV launch to personalize attendees phones with their favorite character.  The venue was the Geffen Contemporary and it was amazing.  Outside they had ceiling to floor banners of the characters.

Once inside you were overwhelmed by hundreds of gaming stations from XBOX 360 to PS3 and even arcade machines.

As you can imagine people were pretty excited about getting the latest Super Fighter characters on their phones.  The line started early in the evening…

and later on wound across the stage area where the cast of the movie Street Fighter the Legend of Chun Li were showing a preview and talking about the film

Overall we etched more than 300 phones in one night and here are some of the results!

You can see more pics on our flickr feed

Technorati Tags: "street fighter",coveroo,personalization,live,event,"geffen contemporary"

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